Are you looking for ways to improve your website ranking to increase visibility, brand exposure and traffic to your content? There are key inbound marketing techniques that can help elevate your building materials website in search engines to begin attracting quality visitors towards growing your leads database and generating revenue.
With inbound marketing being one of the best ways to promote your business and expand your influence online, we’ve put together key tips that can help you execute these strategies to get results.
1. Create Engaging Content
The success to your inbound marketing strategy lies in publishing fresh, relevant blog content that resonates with your buyer personas. You see, with real clarity on the pains and problems of your market, you can tailor your entire content strategy around offering solutions to their issues.
This is how you attract and capture quality leads that land on your site. Not to mention it boots search engine optimization (SEO) in the process. The longer visitors remain on your site (session time), the better this improves SEO ranking as it shows the search engines people are really engaged with your content.
In fact, here are a few tips on how to optimize your blog content to increase website rank:
Focus on 1-2 long-tail keywords and be sure to include it in your title, meta description, URL, your headers, and naturally throughout your blog content.
Longer posts with 2000+ words tend to rank higher in search results due to immense value shared and more opportunities to naturally plugin your keyword. Consider creating a content strategy that encourages longer written blog posts for optimal ranking.
Extend the life of your article by repurposing content to distribute on multiple channels and platforms like social media, video channels, and more. This technique also provides different ways for viewers to connect with your message.
2. Add And Optimize Visuals In Your Content
Visual content is more than 40 times more likely to get shared on social media than other types of content. Including visuals like images, slideshows, videos, and infographics all have a profound affect on engagement. These types of content enhance user experience on your website and improves SEO rank since visuals keeps your audience tuned in for longer on your site.
Yet, here’s the real power behind adding visuals: you can signal the relevancy of your content to search engines by using keywords for your image file name, alt tag, title, description and caption. In other words, including your keyword in these places optimizes your visual to be found in the “Images” or “Videos” section of the search engine results page (SERP).
Therefore, add more visuals that complement your content and be sure to include the keyword in the image file name to maximize exposure.
3. Mobile-Friendly Is A Must!
It has become imperative that your site is mobile-ready! With more Google searches taking place on mobile devices than computers in 10 countries including the U.S., Google has started to favor sites that were mobile optimized and penalize those that were not. Therefore, ensuring your content shows up in mobile search allows you to target these mobile users and, of course, bring more traffic to your site.
As mentioned, knowing and understanding your buyer personas is a foundational ingredient towards attracting quality visitors from organic search, regardless of the device people are using to find your content.
Yet, publishing content that speaks directly to your personas while optimizing your website for mobile search positions your site to rank and be found by your ideal customers—a winning combination.
To be sure your website shows up in mobile search, take the Google test to check if your site is mobile ready. If it’s not, follow the steps here to get it mobile-friendly.
4. Maintain An Active Presence On Social Media
Your audience is looking for more ways to connect with you. Social media is the best way to engage with prospective customers while humanizing your brand. Being active on social media means posting content that speaks to your market, sharing other’s content that will be deemed valuable to your audience, liking, commenting, and all the activities that makes your brand real and relatable.
How does social media help with increasing website ranking? First, by installing social sharing buttons on your website making it easy for visitors to share your content (improving user experience), it can also help you rank higher on searches. You can drive massive traffic through social sharing.
Also, many marketers believe that links to your website via social media accounts do have an impact on your rankings. Links to your content on social sites like Facebook, Twitter, LinkedIn, and other social networks help reveal to search engines which sites are credible and should be ranked for targeted keywords.
5. Blog Regularly
Did you know that companies who decide to blog consistently have 434% more indexed pages than companies who do not (Source: Search Engine Land)? They also experience 126% more lead growth!
To increase visibility and ranking in search, its critical to have a regular blogging schedule where you’re sharing ongoing value to your audience. Your business blog will bring more awareness to your brand and position your company as an authority and go-to source.
There are many editorial tools like Google Calendar, HubSpot, and CoSchedule to help you plan and organize your content so you can maintain a consistent blogging routine.
Executing the best inbound marketing practices greatly enhances your online presence, boosting your website ranking in the search engines. As a result, you’ll attract more qualified visitors that convert into leads to build an engaging subscriber list. The goal is to implement these marketing strategies now to create desired outcomes in your building materials business.
