When consumers look online for building materials, a great way to grab their attention and earn trust is by providing searchable, educational content on your website and online profiles.
The more relevant content you share, and the better you are at positioning it where it needs to be, the more success you'll have directing leads to your marketing team.
And, as we all know, quality leads equal quality sales.
A good place to start is with case studies, as they are an effective method of highlighting the value of your products to potential customers online. A case study is a more interesting way to introduce your inventory, and show tangible ways in which your materials can be used to solve problems for your buyers.
Sounds easy enough, but it's important to take the time to create the type of case study that will promote your products most successfully. For some guidance, check out these six tips to writing an outstanding building materials case study.
1. Explain The Problem
Before jumping into the nitty gritty of the details, make sure you clearly explain the original problem or issue. The point of your case study is to show how your products and materials can fix or improve the status quo for interested customers looking for a solution to their construction or building needs. Highlighting the original problem and clear benefit first will ensure they are directed to your study during their research phase.
2. Include A Step-By-Step Outline
Think of your case study as a how-to post of sorts. Without being overly technical, try to expand on the process in a way that a layman could understand, as not all those in your target market will always be experts in the field. Make it detailed and educational, but at the same time accessible.
3. Summarize The End Result
Conclude with a summary of what actions and results occurred throughout the study. Provide a clear takeaway. What is the message you want to leave with your viewers? Are you highlighting the benefits of certain materials or certain methods? Show your audience how your business can offer proven solutions in cost-effective ways, and ultimately make their lives better.
4. Share, Share, Share
Obviously, you want your content to be seen and shared for maximum impact. By linking to your case study on your social media profiles, using it to direct traffic to your site, and including it in your portfolio and testimonial pages, you'll ensure it’s visible in several places on the web. This is important because it's the real-life evidence customers are looking for before they decide to purchase your materials.
5. Offer As A Free Download
By setting up a landing page and offering your case study as a free download, you will attract potential clients, who will become more familiar with your brand, and you’ll convert qualified leads into your database. The likelihood of a conversion will be higher with these leads because they are coming to you with a problem, and more importantly, one you can solve.
6. Use Your Case Study To Build Brand Awareness
A well-executed case study can tell the story of your brand and do wonders to spread awareness about your business. Use personality and style to give viewers a behind-the-scenes look at your company culture. You want to encourage trust and appear knowledgeable, but a little lightness and sense of fun goes a long way too.
Case studies are a valuable tool to keep in your arsenal as a means of drawing in new leads, and ultimately new business. Create as many case studies as you can to highlight your products in different scenarios and to different types of customers to get the most mileage out of your effort.
