Finding the perfect keywords to drive your audience to your website is more vital than many businesses realize. Today, over 90% of all purchases begin with a web search.
If you are willing to put in the time and effort to pinpoint the best keywords for the building materials market while paying careful attention to using them properly, your efforts will be rewarded. Those rewards can be seen with new revenue, customers, and a brighter future for your company.
Here's 6 effective tips on how to identify keywords for your building materials content strategy that will benefit your marketing needs and show your site’s pages at the top of search results.
Know Where To Find Keyword Tools
There is a bevy of research tools available on the internet to help you find keywords that will get your business or blog noticed. Each one has benefits and comparing their features will determine which is best for your company. Some of the most popular ones are:
- Google Keyword Planner
- WordStream Free Keyword Suggestion
- Ubersuggest
- Bing’s Keyword Research
- HubSpot Keyword Tool
- Keyword Spy
- SEMrush
- Moz
Size Matters
The headlines in your SEO campaigns matter. Research suggests that traditionally headlines should be kept to 5 words. These numbers change depending on what platform is being used. Each social media platform has a different length as do regular page titles. If your headlines aren’t summarizing the content and keyword rich, it is time to get creative.
If you have trouble coming up with a good headline or title, consider using a headline analyzer tool. As long as your headlines are concise, tell the reader what they are about to read, and include your main keyword you’re in good shape.
Be A Pessimist
Call it morbid negativity or just human nature, but studies have shown that your content has a 69% higher chance of receiving a click-through if it contains a negative superlative. Think “worst”, “don’t”, and “never” instead of “best”, “do”, and “always”. When you use negative words in your headlines, you’ll have positive results. Go figure.
Avoid Spam
If you are creating content that is clearly spammy you will lose your reader at the jump and be ranked lower by Google. Remember to use your keywords where they make sense and to avoid overkill.
Not only will your reader appreciate the effort but Google web crawlers will take notice too. Google has gotten so smart that is has been programmed to spot poorly written content while favoring pages that have real and relevant information.
Cover the Alphabet
When it comes to SEO it’s important to cover each letter in the alphabet. When you discover the best keywords for your business, take it a step further and focus on long tail keywords in addition to short tail ones.
If one of your keywords is “building supplies”, you could enter “building supplies + f” into your keyword tool and it would help you to find a brand new long tail keyword to focus on, with some of them looking like this…
Building supplies for architects
Building supplies for a tree house
Having building supplies as your keyword would not be effective. Using a short tail keyword will draw a lot of traffic, but none of it is necessarily going to be beneficial for your business.
Someone could just be doing general research about different types of building supplies or it could be a father looking up what he needs to build a tree house for his kids. These may not be relevant for your company.
Instead, using a long tail keyword will be more beneficial for your business. So a keyword like “building supplies for architects” will only draw in relevant traffic and will cost less per click as there will be less competition.
Write What Counts
Engaging your audience is key, because if you cannot do this your keywords mean nothing. Providing your readers with information that is valuable to them is a major component in the fight to stay on top with search engines and your customers. Finding ways to make content work for your inbound marketing strategy while also making them work for your readers is the secret to longevity.
Orange Inbound wants to see your business grow and thrive. We understand that this can be difficult when you are already swamped with everyday backlogs of audits, invoices, and operations.
We pride ourselves on being able to not only pick up the slack in your digital marketing campaigns but to do so in a way that far exceeds your expectations.
Contact us today to learn how we can help take your business to the top.
