Marketing your brand is how your company tells new clients about your building materials and your story. The growth of your company is very important in regards to stability of income. Your customers are the easiest way to get the word of your company out into the world. When it comes to building materials suppliers the homeowner may be one of your strongest marketing assets.
Maintaining great relationships with your customers and keeping them happy could mean the difference between potentially gaining 20 new customers and losing 1. Here are a few hints on how to turn homeowners into your marketing team.
Keep Them Coming Back
Building a house can be hard work for the homeowner, especially when they are ignorant to building supplies and what should be purchased for their project. Do not add extra stress to your client’s day. Each time your business is contacted ensure that your clients are greeted with friendly and knowledgeable customer service representatives.
Whether on the phone or in person, customers should not be privy to your stresses, a smile and a curious demeanor go a long way to making an individual feel welcome. A happy customer may tell their friends or coworkers about how easy it was to work with your company and send more business your way.
Educate
Customers should not have to wait for answers. If the customer poses a question about the cost of a particular product or details about how it may help them the information should be immediately given to them. Supply informed options to your clients and when they have chosen for themselves complement their choice.
Remember, even if it is the lesser of two options, they made a great choice by purchasing the product from your company. Educating customers, without making them feel badly for being ignorant, is a good way to build a relationship.
Show Them You've Got Game
Dealing with your company does not have to be boring. You can easily reward your customers by developing contests and games that they can win by spreading the word about your company. A social media contest is easy to run and can potentially get hundreds of people sharing your company with their friends. A contest like this can cost very little and have a large impact.
To accomplish this type of contest you will need some sort of reward, make a post on your social media account stating the rules and requirements and then randomly select a winner from those that participated. All contests should be purely random to ensure fairness.
Hey Remember Us
Following up with customers can remind them that you are there if they need you. With the hustle and bustle associated with building a new home, the homeowner can lose you in the commotion. Don't let them. You can easily reach out to a customer by sending them a catalog, brochure, or even a thank you letter to show them that you care about their business.
Reward Loyalty
Return customers are important. Clients that come back time and time again are telling you that they appreciate the way you do business. This behavior could mean that they are telling others to come to you for their supplies and should be rewarded. There are simple marketing strategies like giving customers a small discount after so many purchases can make them feel like they matter. This type of reward does not have to be something that the customer expects, it may even be a nice surprise.
If you are looking for more information about turning your customers into your marketing team, please don't hesitate to contact us today.
