With the constantly changing landscape of the digital world, it’s critical to stay up to date on the latest trends in marketing building materials. With online marketing becoming a top priority for marketing departments, it's time to take the online world more seriously and stop solely focusing on traditional methods.
While balancing offline and online methods are essential to attracting the most customers, online simply has the potential to convert more leads.
One reason online marketing is so helpful is because interior designers and architects are becoming more cautious about the materials they use. With harsh competition in the building materials industry, your company has to show how your products are superior compared to your competitors.
In this regard, online marketing enables more interactivity and opportunities to demonstrate the benefits of your products. It's possible to do this by using videos, social media, and even technologies such as augmented and virtual reality.
Let's see how these all tie together.
Using Videos To Enhance Product Demonstration
If you've already used videos in the past for some online advertising that’s great. However, the way videos are being viewed has shifted to a means for storytelling, like a mini TV series.
With marketing analysts saying videos provoke more discussions than any other marketing format, it's time to start taking it more seriously.
What's important is to focus on your metrics to see how your customers respond. Testing your videos on places such as YouTube should become a part of your marketing routine to see what building professionals prefer.
The same goes for using an analytics program. Analyzing your metrics will allow you to see what content is most looked at as well as where visitors are going the most. This will allow you to keep your posts fresh and geared towards what your customers want.
Plus, don't forget to embed your video on your website and not just leave it on YouTube so more eyes can get to it.
Using Social Media To Educate And Engage
There is always room for your building materials companies to improve their marketing strategy on social media. Typically, you see the big retail chains dominating, though you can certainly stand out and make a major impact.
As a form of inbound marketing, creating educational content on social media is going to attract the customers you want. Since content on social media is always available, you'll need to create a steady stream of content that will continuously relate to what your customers want.
Those who work in the building materials industry are often on the go and frequently use mobile devices to find information. Make it easy for them to find quality content with catchy blog titles and appropriate keywords.
Your audience will continue to come back and view your content again and again if they feel you are providing them valuable information. With the immediateness of social media, you can engage and keep a conversation with a visitor in real time.
Using Augmented And Virtual Reality In Your Marketing
As mentioned above, augmented and virtual reality can be a real asset in seeing how a designer or architect envisions the way your materials work. Augmented and virtual reality are trendy new technologies and getting a jump on these technologies can only benefit your marketing strategy.
Although still growing as a marketing concept, augmented and virtual reality is appearing to be the way of the future. These technologies allow visitors to see exactly how your materials will appear and work without actually needing to hold a physical product in their hand.
Contact us at Orange Inbound to use our inbound marketing expertise employing the latest digital trends.
