As a company that sells windows and doors, you already know the challenges you face in making something so common stand out. While the public might sometimes think windows and doors are alike, you know they aren’t. Windows alone come with numerous variations and features both affordable and luxurious. Doors are the same, including those with enhanced energy efficiency.
Your company’s windows and doors might have specific innovations and features you need to showcase. It's hard to convey this completely in recurring social media marketing, or in marketing emails. You need a place where a first-time visitor can take the time to see what differentiates you from competitors.
Additionally, you need to assure you're found easily and on the first page of Google. Here's some of the best tips to optimize your window and door website using proven formatting and search engine optimization (SEO) principles.
Creating A Layout That Showcases Product Merits
Take a look at any template for a window and door site, and you'll see how many detailed pictures are available to showcase products. It's smart to create a photo gallery on the main page presenting your windows and doors already in sample homes.
It’s important to know industry standards when it comes to the appearance of your site. There are other options aside from templates, like custom web design that have the ability to increase your site’s efficiency and performance.
Since many people might find your website on a mobile device, it pays to provide a quick rundown about product features. Because this is going to involve lines of text and perhaps wide pictures, it's essential to make your layout responsive for all mobile operating systems. Do a test before going live to ensure your site works for all screen sizes.
Studying The Keywords Of Your Competitors
Obviously, you don't want to copy your competitors, but it helps to study the source code of their website to see which keywords they are using that work best. When you see what keywords they use, it helps you hone in on unique terms so you stand out rather than becoming lost in a sea of other window and door manufacturers.
Use Google's Keyword Finder to see which keywords related to the door and window industry get used the most. From looking at Google, you'll also find some ideas on which keywords are the best to help your SEO strategy.
Using A Product Feed
If you've never used a product feed, it's a great method for better placement on search engines and catching more attention of your targeted clientele. Google gives you ways to set up a product feed where you can provide updated information on your product list, the prices you set, and relevant images.
Doing this through Google is a major asset, though it's possible to set up feeds through other search engines as well. Your targeted clientele can subscribe to these as a live feed so they'll always be in the know about your latest product offers or price reductions.
Videos, With Transcripts For Better Optimization
Videos give you a chance to present exactly how you make your doors and windows, what kind of materials you place in them (perhaps green materials), and how you install them in homes. This is a huge value to your potential buyers.
Although you should post short videos on your main page, it's essential to provide a transcript so search engines can easier find your content. Keep in mind this should include transcripts of any audio you have on your site. Maybe you have audio from webinars or other live events. By allowing search engines to archive transcripts, potential clients find them faster.
When it comes to optimizing your window and door website the main goal should be to increase its performance through best practices. Optimization will give you the confidence that visitors will find your site through SEO and then convert into leads.
